QUESTION #1: What creative approaches are being used to increase revenues? Where should your business trim and where should it expand? Where can you add cost-effective NEW revenue streams?
QUESTION #2: What specific value do you bring to the market? Don’t answer this question with a list of features. Instead, answer this question describing how your customers will be CHANGED FOR THE BETTER as a result of doing business with you.
QUESTION #3: How are you automating your sales and marketing? Are you doing what you've always done and not seeing increased revenue? Are you staying on top of the current marketing trends that are working online? Even local-based brick and mortar or professional service providers must have a system with as much automation as possible in order to scale their business and revenue.
QUESTION #4: Who do you serve? Most businesses define themselves by the products or services they sell. To stand out in a competitive industry define your business by the people you serve. Have you clearly defined who you serve, know where to find them, and market to them in ways that drive their desire to work with you AND separate you from the competition?